Is a Crawlspace Medic franchisee required to participate in all advertising and sales promotion programs?
Crawlspace_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
All advertising and promotion by Franchisee, in any medium, shall be conducted in a professional manner and shall conform to the standards and requirements of Franchisor as set forth in the Manual or otherwise.
Franchisee shall submit to Franchisor for its approval samples of all advertising, press releases, promotional plans and materials and public relations programs that Franchisee desires to use, including, without limitation, any materials in digital, electronic or computerized form, or in any form of media now or hereafter developed that have not been either provided or previously approved by Franchisor.
Franchisor shall approve or disapprove such plans and materials within ten (10) business days of Franchisor's receipt thereof.
If Franchisor fails to respond to Franchisee's submission within ten (10) business days, such plans and materials shall be deemed "disapproved".
Franchisee shall not use such
Source: Item 22 — CONTRACTS (FDD page 42)
What This Means (2024 FDD)
According to the 2024 Crawlspace Medic Franchise Disclosure Document, franchisees must adhere to specific guidelines regarding advertising and promotional activities. While the document does not explicitly state that franchisees are required to participate in ALL advertising and sales promotion programs, it does state that all advertising and promotion by the franchisee must be conducted professionally and conform to Crawlspace Medic's standards and requirements as outlined in the manual or otherwise.
Specifically, franchisees are required to submit samples of all advertising, press releases, promotional plans, materials, and public relations programs to Crawlspace Medic for approval. This includes materials in digital, electronic, or computerized form, or any form of media that Crawlspace Medic has not previously provided or approved. Crawlspace Medic has ten business days to approve or disapprove the submitted plans and materials. If Crawlspace Medic fails to respond within this timeframe, the plans are deemed disapproved. Franchisees are prohibited from using unapproved plans or materials until written approval is obtained and must discontinue using any advertising or promotional materials upon notice from Crawlspace Medic, regardless of prior approval.
Additionally, the FDD states that Crawlspace Medic will provide samples or camera-ready artwork of certain advertising and promotional materials and information developed by Crawlspace Medic for the franchisee's use in local advertising. It also mentions the administration of a Brand Fund, although it does not specify mandatory participation in all programs. Franchisees should clarify with Crawlspace Medic the extent of required participation in advertising and sales promotion programs, and the financial obligations associated with the Brand Fund to fully understand their responsibilities and potential costs.