What is a Crawlspace Medic franchisee required to do with media inquiries concerning the Franchised Business?

According to the 2024 Crawlspace Medic Franchise Disclosure Document, a franchisee must submit all press releases and public relations programs to the franchisor for approval. This includes any materials in digital, electronic, or computerized form, or in any form of media now or hereafter developed that have not been either provided or previously approved by Crawlspace Medic. The franchisor will then approve or disapprove the plans and materials within ten business days of receipt.

If Crawlspace Medic fails to respond to the franchisee's submission within the ten business day window, the plans and materials will be considered disapproved. The franchisee is not allowed to use any unapproved plans or materials until they have been approved in writing by the franchisor. Furthermore, the franchisee must promptly discontinue use of any advertising or promotional plans or materials upon notice from the franchisor, regardless of whether they were previously approved.

This level of control allows Crawlspace Medic to maintain brand consistency and manage public perception of the franchise system. For a prospective franchisee, this means they will need to factor in time for franchisor approval when planning any local advertising or public relations efforts. It also means that any successful advertising or marketing concepts developed by a franchisee for the Crawlspace Medic brand may be used by other franchisees in the system without compensation to the original franchisee.