Does the Crawlspace Medic Franchise Agreement include a section on 'Advertising, Promotions and Related Fees'?
Crawlspace_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
Franchisor and/or its designated representative will provide the services described below:
- 10.6. Advertising Materials. Provide samples or camera-ready artwork of certain advertising and promotional materials and information developed by Franchisor fr
WHEREAS, Franchisee desires to enter into a franchise agreement with Franchisor for a Crawlspace Medic business ("Franchise Agreement") which will allow Franchisee to conduct internet-based advertising, maintain social media accounts, and use telephone listings linked to the Crawlspace Medic brand.
- 12.3.5. Franchisee shall have and maintain adequate hardware and software in order to access the Internet at the speed required by Franchisor from time to time. Franchisee shall utilize the electronic mail account provided by Franchisor. Franchisee shall promptly read and respond to all electronic mail related to the Franchised Business no less often than on a daily basis and shall accept and acknowledge receipt of all electronic mail sent by Franchisor. Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.
- 10.2. Construction. Provide to Franchisee criteria and specifications for a Crawlspace Medic vehicle modification. Such criteria and specifications include, but are not necessarily limited to, signage, color and equipment modifications to your vehicle.
Source: Item 22 — CONTRACTS (FDD page 42)
What This Means (2024 FDD)
Based on the 2024 Crawlspace Medic Franchise Disclosure Document, the Franchise Agreement does address advertising and promotions. Specifically, Crawlspace Medic provides franchisees with samples or camera-ready artwork of advertising and promotional materials that they develop. The franchisee is also expected to conduct internet-based advertising and maintain social media accounts linked to the Crawlspace Medic brand. However, the franchisee needs permission to establish any website or listing on the Internet. Crawlspace Medic also has a website that provides information about the Crawlspace Medic system, and they include a listing that links to the franchisee's franchised business location.
While the FDD excerpts confirm that Crawlspace Medic provides advertising materials and expects franchisees to engage in internet advertising and social media, the excerpts do not explicitly detail a section titled 'Advertising, Promotions, and Related Fees' within the Franchise Agreement. The documents do mention that the franchisee is responsible for technology fees, which could potentially cover some advertising-related expenses, and that the franchisee is responsible for costs related to vehicle modification, which includes signage.
To fully understand the financial obligations and specific requirements related to advertising and promotions, a prospective Crawlspace Medic franchisee should carefully review the Franchise Agreement and ask the franchisor for clarification on all advertising-related fees, including those for national advertising, local advertising, and any required promotional activities. This will help ensure they are fully aware of the costs associated with marketing the Crawlspace Medic business.