What does Crawlspace Medic define as 'Electronic Advertising'?
Crawlspace_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
Franchisee may acquire (whether in accordance with or in violation of the Franchise Agreement) during the term of Franchise Agreement, certain right, title, or interest in and to certain domain names, social media accounts, hypertext markup language, uniform resource locator addresses, access to corresponding internet web sites, and the right to hyperlink to certain web sites and listings on various internet search engines (collectively, "Electronic Advertising") related to the Franchised Business or the Marks.
Source: Item 22 — CONTRACTS (FDD page 42)
What This Means (2024 FDD)
According to the 2024 Crawlspace Medic Franchise Disclosure Document, Electronic Advertising encompasses various online elements related to the franchised business or the Crawlspace Medic brand. This includes domain names, social media accounts, hypertext markup language, uniform resource locator addresses, access to corresponding internet web sites, and the right to hyperlink to certain web sites and listings on various internet search engines.
For a prospective Crawlspace Medic franchisee, this definition is important because it outlines the scope of online assets that are considered part of the franchise's advertising efforts. It clarifies what the franchisee may acquire rights to during the term of the Franchise Agreement, and what Crawlspace Medic may have control over.
It is also important to note that the franchisee may acquire interest in Electronic Advertising, but upon termination of the Franchise Agreement, the franchisee must transfer all rights and interest in the Electronic Advertising to Crawlspace Medic. This includes transferring domain names and access to social media accounts.