Who administers the Crawlspace Medic Brand Fund?
Crawlspace_Medic Franchise · 2024 FDDAnswer from 2024 FDD Document
Our accounting and marketing personnel administer the Brand Fund. We may use Brand Fund contributions to pay any and all costs for the development, production and placement of advertising, marketing, promotional and public relations materials and programs. We may also use Brand Fund contributions to pay any and all costs of marketing seminars and training programs, market research, services of advertising and/or public relations agencies, and website development and maintenance. We may further use Brand Fund contributions to pay our costs (including salaries of our staff engaged in consumer marketing and other administrative costs) for advertising that is administered by us or prepared by us, as well as for administration and direction of the Brand Fund.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 23–29)
What This Means (2024 FDD)
According to Crawlspace Medic's 2024 Franchise Disclosure Document, the Brand Fund is administered by the company's accounting and marketing personnel. This fund is supported by franchisee contributions of one percent (1%) of weekly gross revenues, which Crawlspace Medic can increase to two percent (2%) with reasonable notice. These funds are specifically earmarked for various advertising, marketing, and promotional activities.
The Brand Fund is used to cover costs associated with developing and placing advertising materials, conducting marketing seminars and training programs, performing market research, engaging advertising and public relations agencies, and maintaining the company website. Additionally, the fund can be used to cover Crawlspace Medic's internal costs, including the salaries of staff involved in consumer marketing and the overall administration of the Brand Fund.
It is important to note that the Brand Fund will not be used for Crawlspace Medic's general operating expenses or for soliciting new franchise sales, although the company reserves the right to include franchise availability information in its advertising. While the Brand Fund is intended to benefit the Crawlspace Medic system as a whole, the company is not obligated to ensure that each franchisee benefits directly or proportionally to their contribution. An annual unaudited financial statement of the Brand Fund is available to franchisees upon written request.