In what year did the number of company-owned Crave Cookies outlets increase?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Table 1 Systemwide Outlet Summary For Years 2021 to 2024
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the number of company-owned outlets increased in 2024. The FDD provides a system-wide outlet summary for the years 2021 to 2024. In 2021, Crave Cookies had one company-owned outlet at the start of the year and one at the end, resulting in no net change. The same was true for 2022 and 2023, with one company-owned store at both the beginning and end of each year.
However, in 2024, Crave Cookies started the year with one company-owned outlet and ended with two, showing a net increase of one company-owned store. This indicates that 2024 was the first year during the period covered by the table in which the number of company-owned Crave Cookies locations increased.
Prospective franchisees should note that while the number of franchised locations grew significantly between 2021 and 2024, the number of company-owned stores remained relatively stable, with an increase occurring only in 2024. This may reflect Crave Cookies's strategic focus on expanding through franchising rather than direct ownership.