Is written approval required from Crave Cookies Franchising for any official representation by a public figure?

According to Crave Cookies's 2025 Franchise Disclosure Document, any official representation by a public figure must be approved in writing by Crave Cookies Franchising. This means that if a franchisee intends to use a public figure or brand influencer to promote their Crave Cookies franchise, they must first obtain written consent from the franchisor.

This requirement ensures that Crave Cookies maintains control over its brand image and marketing strategies. By requiring written approval, the franchisor can ensure that any public figure associated with the brand aligns with the company's values and standards. This also allows Crave Cookies to monitor and manage the types of endorsements and representations being made on behalf of the franchise system.

For a prospective franchisee, this means that they cannot independently engage public figures to promote their location without prior authorization. Failure to obtain written approval could result in a breach of the franchise agreement and potential penalties. Franchisees should factor in the time and process required to obtain this approval when planning marketing campaigns involving public figures.