Will the Crave Cookies website include a franchisee's business information and telephone number?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
- G. Website. We will maintain a website for the Crave Cookies brand, which will include your business information and telephone number. (Section 5.5) You are not permitted to have a website of your own.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the brand will maintain a website that includes a franchisee's business information and telephone number. This is a beneficial aspect for franchisees as it provides them with an online presence and allows customers to easily find their location and contact information.
Having the franchisee's business information and telephone number on the Crave Cookies website can drive traffic to the franchisee's specific location. This centralized approach to online presence ensures brand consistency and helps customers easily locate and contact their local Crave Cookies store.
The FDD also states that franchisees are not permitted to have a website of their own. This condition ensures that all online marketing efforts are controlled by Crave Cookies, maintaining a uniform brand image and customer experience. Franchisees should be aware of this restriction and factor it into their overall marketing strategy, relying on the franchisor's website for their primary online presence.