Does Crave Cookies use any public figures in its franchise symbol?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 18: PUBLIC FIGURES]
Item 18 PUBLIC FIGURES
Crave Cookies Franchising does not use any public figures in its franchise name or symbol, nor do any public figures endorse or recommend the franchise to prospective franchisees.
We occasionally enlist the services of public figures and brand influencers to promote our brand. Any official representation by a public figure must be approved in writing by Crave Cookies Franchising.
Source: Item 18 — PUBLIC FIGURES (FDD page 38)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, Crave Cookies Franchising does not incorporate any public figures into its franchise name or symbol. Furthermore, the company states that no public figures endorse or recommend the Crave Cookies franchise to potential franchisees.
However, Crave Cookies does occasionally use public figures and brand influencers to promote the brand. Any official representation by a public figure must receive written approval from Crave Cookies Franchising.
For a prospective franchisee, this means the brand's image is not directly tied to any celebrity endorsements in its core branding. However, franchisees should be aware that Crave Cookies may use public figures in marketing campaigns, and any use of public figures at the local level would need to be pre-approved by the franchisor.