Does Crave Cookies use any public figures in its franchise name?

According to Crave Cookies's 2025 Franchise Disclosure Document, the company does not use any public figures in its franchise name or symbol. Additionally, Crave Cookies states that no public figures endorse or recommend the franchise to prospective franchisees. However, Crave Cookies does occasionally use public figures and brand influencers to promote their brand. Any official representation by a public figure must be approved in writing by Crave Cookies Franchising.

For a prospective franchisee, this means the brand's reputation and recognition are built on its own merits rather than relying on celebrity endorsements in its name. While Crave Cookies may use public figures for promotional activities, these endorsements are separate from the core brand identity. Franchisees should ensure any marketing or promotional activities involving public figures are pre-approved by Crave Cookies Franchising to maintain brand consistency and adhere to company policies.

This approach aligns with common franchise practices, where brand identity is typically established independently of celebrity endorsements to ensure long-term brand equity and control. Franchisees benefit from a consistent brand image and marketing strategy, while Crave Cookies maintains oversight of how its brand is represented in the public eye.