Under the Crave Cookies franchise agreement, is a franchisee permitted to sublicense the Crave Cookies trademarks or any rights granted to them under the agreement?

According to the 2025 Crave Cookies Franchise Disclosure Document, franchisees are explicitly prohibited from sublicensing the Crave Cookies trademarks or any rights granted to them under the franchise agreement. This restriction is a standard practice in franchising, designed to maintain brand consistency and control.

This means a Crave Cookies franchisee cannot grant another party the right to operate a Crave Cookies business under their franchise agreement. The franchisee must directly manage and operate the business themselves, adhering to the standards and guidelines set by Crave Cookies Franchising. This ensures that the quality and reputation of the Crave Cookies brand are maintained across all locations.

The prohibition on sublicensing is a significant limitation for potential Crave Cookies franchisees. It prevents them from expanding their business through third-party operators without direct involvement and oversight. Franchisees should carefully consider this restriction and its implications for their business plans before entering into a franchise agreement with Crave Cookies.