Under what conditions may Crave Cookies require a franchisee to modify or discontinue using a trademark?

According to Crave Cookies's 2025 Franchise Disclosure Document, Crave Cookies has the right to require a franchisee to modify or discontinue using a trademark. The FDD states that this action would be at the franchisee's expense.

This clause in the franchise agreement means that Crave Cookies retains control over its brand and trademarks. If Crave Cookies determines that a trademark modification or discontinuation is necessary, perhaps due to legal challenges or marketing strategy changes, the franchisee must comply and bear the associated costs. This could involve changing signage, marketing materials, or product packaging, potentially impacting the franchisee's business operations and profitability.

While the FDD does not specify the exact conditions that would trigger such a requirement, it's common in franchising for franchisors to retain this right to protect the overall brand integrity and comply with legal requirements. Prospective Crave Cookies franchisees should be aware of this potential obligation and factor it into their business planning and budget. It would be prudent to discuss with Crave Cookies the typical reasons for such changes and the potential costs involved to better understand the scope of this requirement.