Under what conditions can a Crave Cookies franchisee make sales by means other than retail at the location?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.7 Method of Sale. Franchisee shall make sales only at the Location or by off-site catering services, or at temporary event locations (e.g. street festivals). Unless otherwise approved or required by Crave Cookies Franchising, LLC, Franchisee shall not make sales by any other means, including without limitation by delivery by Franchisee, delivery by third-party service, via a food truck, or at satellite locations. Crave Cookies Franchising, LLC retains the right to determine (and to change at any time) a territory outside of which Franchisee cannot offer catering. If Crave Cookies Franchising, LLC permits (or requires delivery), Crave Cookies Franchising, LLC retains the right to determine (and to change at any time) a territory outside of which Franchisee cannot offer delivery.
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees are generally required to make sales only at the approved location. However, there are exceptions where sales can occur outside of the physical store. Specifically, franchisees can engage in off-site catering services and sales at temporary event locations such as street festivals.
Any other means of sale, such as delivery by the franchisee or a third-party, sales via a food truck, or sales at satellite locations, are not permitted unless specifically approved or required by Crave Cookies Franchising, LLC. Crave Cookies Franchising, LLC also retains the right to determine and change the territory outside of which a franchisee can offer catering or delivery services, if such services are permitted or required.
This policy ensures that Crave Cookies maintains control over its brand and service standards across all sales channels. For a prospective franchisee, this means they must adhere to the approved sales methods and obtain explicit permission for any alternative sales approaches. It also highlights the importance of understanding the approved territory for catering and delivery to avoid any potential conflicts or violations of the franchise agreement.