Under what condition is the initial franchise fee for a subsequent Crave Cookies franchise $26,000?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
/span>Franchise Fee
When you sign your franchise agreement, you must pay us $39,500 as the initial franchise fee. After the purchase of your first franchise, you can purchase additional franchises for $26,000. This $26,000 pricing is available only when the ownership of the second location is identical to the ownership of the first franchise purchased. This fee is not refundable.
Franchisor will not collect any initial fees in Illinois, Virginia, or Washington until Franchisor has satisfied its pre-opening obligations to Franchisee and Franchisee has commenced doing business.
Proprietary Boxes and Merchandise
You must purchase the boxes and promotional merchandise you will use in the operation of the franchised business from Crave Cookies Franchising, LLC. This requirement includes the new store beginning order that is currently $6585.00 and includes beginning boxes and supplies.
Source: Item 5 — INITIAL FEES (FDD page 11)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the initial franchise fee for subsequent franchises can be $26,000 under specific conditions. After purchasing the first Crave Cookies franchise, a franchisee can purchase additional franchises for the reduced fee of $26,000. However, this reduced pricing is only available if the ownership of the subsequent locations is identical to the ownership of the first franchise. This condition ensures that the benefit of the reduced fee is tied to consistent ownership and management.
Another way to obtain the reduced franchise fee of $26,000 is by signing a Multi-Unit Development Agreement (MUDA) with Crave Cookies. Under a MUDA, the franchisee commits to developing multiple Crave Cookies franchises. In this case, the franchise fees are reduced to $26,000 for each additional franchise after the first. All franchise fees under the MUDA are payable upon signing the agreement and are non-refundable.
These options provide different pathways for franchisees looking to expand their investment with Crave Cookies. The identical ownership condition is suitable for franchisees who want to maintain consistent control across all locations, while the MUDA is designed for those committed to a more aggressive, multi-unit development strategy. Both options offer a significant reduction from the standard initial franchise fee of $39,500, incentivizing further investment in the Crave Cookies brand.