Who is ultimately responsible for selecting the location for a Crave Cookies franchise?

According to Crave Cookies' 2025 Franchise Disclosure Document, the franchisee is ultimately responsible for selecting the location for their business. However, in the state of Washington, Crave Cookies may have liability to the franchisee regarding the location of the business.

Specifically, Section 6.1(iii) of the Franchise Agreement states that "... Crave Cookies has no liability to Franchisee with respect to the location of the Business." However, the FDD notes that this statement does not apply to franchisees in Washington. This means that in Washington, the franchisor may have some responsibility regarding the location of the Crave Cookies business.

For all franchisees outside of Washington, it is crucial to carefully evaluate potential locations, considering factors such as visibility, accessibility, local demographics, and competition. Franchisees should conduct thorough market research and seek professional advice to ensure the chosen location aligns with Crave Cookies' brand standards and business model, while also meeting their individual investment and operational capabilities. Franchisees should also confirm how much actual leasehold improvements will cost by requesting estimates from contractors.