What is the typical radius of a Crave Cookies franchise territory?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
ct to our approval.
Grant of Territory
Your franchise agreement will specify a territory, which will be determined by us. Your territory will typically have a radius of five (5) miles or a population of approximately 75,000-100,000 people, whichever is reached first. Your territory will usually be specified as a radius around your location; however, we may use other boundaries (such as county lines or other political boundaries, streets, geographical features, or trade area).
Relocation; Establishment of Additional Outlets
You do not have the right to independently relocate your business, and we have no obligation to approve any request for relocation.
Source: Item 12 — TERRITORY (FDD pages 29–31)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the franchise agreement will specify a territory, typically with a radius of five miles or a population of approximately 75,000 to 100,000 people, whichever comes first. The territory is usually defined as a radius around the franchisee's location. However, Crave Cookies may use other boundaries such as county lines, political boundaries, streets, geographical features, or trade areas to define the territory.
This means that as a Crave Cookies franchisee, your territory size will be determined by Crave Cookies and will likely be either a five-mile radius around your location or encompass a population of 75,000 to 100,000 people. The actual shape of your territory could vary depending on local geography and political boundaries.
It is important to note that the territory granted is not exclusive. Franchisees may face competition from other franchisees, company-owned outlets, other distribution channels, or competitive brands controlled by Crave Cookies. This lack of exclusivity is a notable factor for prospective franchisees to consider, as it means that Crave Cookies retains the right to establish other outlets or channels of distribution, even within your defined territory. This could impact the potential revenue and profitability of your Crave Cookies franchise.