What are the two companies, besides Crave Cookies, where Trent English has held positions?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Trent English – Chief Marketing and Branding Officer, Crave Cookies Franchising, LLC. Trent English has been our CMO in Holladay, Utah, since 2/2021. Since 5/2019, he has been Managing Member of Crave Cookies, LLC in Midvale, UT. Since 1/2017, he has been President of Terrene Wear in Riverton, UT and from 1/2014 to 1/2018, he served as VP of Sales and Marketing for Handraise in Holladay, UT.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 10)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Trent English, the Chief Marketing and Branding Officer of Crave Cookies Franchising, LLC, has held positions at two other companies. Since May 2019, he has been the Managing Member of Crave Cookies, LLC. Additionally, since January 2017, he has served as the President of Terrene Wear, located in Riverton, Utah.
Prior to his role at Terrene Wear, from January 2014 to January 2018, Trent English held the position of VP of Sales and Marketing for Handraise, situated in Holladay, Utah. This demonstrates his experience in marketing and sales leadership roles across different industries before joining Crave Cookies Franchising, LLC.
Prospective franchisees may find this information relevant as it provides insight into the leadership team's background and experience. Understanding the professional history of key personnel can help franchisees assess the franchisor's capabilities and strategic direction for the Crave Cookies brand. Trent English's experience in marketing and branding could be particularly valuable for franchisees as they establish and promote their local Crave Cookies businesses.