What is Trent English's role at Terrene Wear?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Trent English – Chief Marketing and Branding Officer, Crave Cookies Franchising, LLC. Trent English has been our CMO in Holladay, Utah, since 2/2021. Since 5/2019, he has been Managing Member of Crave Cookies, LLC in Midvale, UT. Since 1/2017, he has been President of Terrene Wear in Riverton, UT and from 1/2014 to 1/2018, he served as VP of Sales and Marketing for Handraise in Holladay, UT.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 10)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Trent English is the President of Terrene Wear in Riverton, Utah, a position he has held since January 2017. In addition to his role at Terrene Wear, Trent English also serves as the Chief Marketing and Branding Officer for Crave Cookies Franchising, LLC since February 2021, and has been a Managing Member of Crave Cookies, LLC since May 2019. He also previously served as VP of Sales and Marketing for Handraise in Holladay, UT from January 2014 to January 2018.
This indicates that Trent English has significant responsibilities across multiple organizations. As President of Terrene Wear, he likely oversees the company's operations and strategic direction. His dual role as CMO for Crave Cookies suggests he is deeply involved in the marketing and branding strategies of the franchise.
For a prospective Crave Cookies franchisee, this information highlights the experience and diverse business background of one of the key figures in the Crave Cookies franchise leadership. It demonstrates that the Crave Cookies' leadership has experience in marketing, branding, and management.