What is Trent English's role at Crave Cookies, LLC?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Trent English – Chief Marketing and Branding Officer, Crave Cookies Franchising, LLC. Trent English has been our CMO in Holladay, Utah, since 2/2021. Since 5/2019, he has been Managing Member of Crave Cookies, LLC in Midvale, UT. Since 1/2017, he has been President of Terrene Wear in Riverton, UT and from 1/2014 to 1/2018, he served as VP of Sales and Marketing for Handraise in Holladay, UT.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 10)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Trent English holds two key positions within the Crave Cookies organization. Since February 2021, he has served as the Chief Marketing and Branding Officer for Crave Cookies Franchising, LLC, located in Holladay, Utah. In addition to his role with the franchising entity, Trent English has also been the Managing Member of Crave Cookies, LLC, based in Midvale, UT, since May 2019.
Beyond his involvement with Crave Cookies, Trent English has also held the position of President at Terrene Wear in Riverton, UT, since January 2017. Prior to that, he was the VP of Sales and Marketing for Handraise in Holladay, UT, from January 2014 to January 2018. This demonstrates his extensive experience in marketing, branding, and management across various industries.
For a prospective franchisee, understanding the roles and experiences of the key personnel at Crave Cookies is crucial. Trent English's dual role as both Chief Marketing and Branding Officer for the franchising entity and Managing Member of the original Crave Cookies, LLC, suggests he has significant influence over the brand's direction and marketing strategies. His prior experience in sales and marketing further reinforces his expertise in these areas, which could be beneficial for franchisees looking for strong marketing support.