What was Trent English's role at Handraise before joining Crave Cookies?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Trent English – Chief Marketing and Branding Officer, Crave Cookies Franchising, LLC. Trent English has been our CMO in Holladay, Utah, since 2/2021. Since 5/2019, he has been Managing Member of Crave Cookies, LLC in Midvale, UT. Since 1/2017, he has been President of Terrene Wear in Riverton, UT and from 1/2014 to 1/2018, he served as VP of Sales and Marketing for Handraise in Holladay, UT.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 10)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Trent English served as VP of Sales and Marketing for Handraise in Holladay, UT, from January 2014 to January 2018. He has been the Chief Marketing and Branding Officer for Crave Cookies in Holladay, Utah, since February 2021. Additionally, he has been a Managing Member of Crave Cookies, LLC in Midvale, UT, since May 2019 and the President of Terrene Wear in Riverton, UT, since January 2017.
This information is relevant to prospective franchisees as it provides insight into the experience and background of one of Crave Cookies' key leaders. Knowing that Trent English has a background in sales and marketing, specifically as a VP, may give franchisees confidence in the brand's marketing strategies and overall direction. His experience at Terrene Wear and as a Managing Member of Crave Cookies, LLC also suggests a strong entrepreneurial background.
Understanding the leadership's prior experience can help a potential franchisee assess the stability and expertise within the Crave Cookies franchise system. It demonstrates that the individuals guiding the brand have relevant experience in marketing, sales, and management, which are crucial for the success of a franchise system. This information can be used to evaluate the franchisor's capabilities and make a more informed decision about investing in a Crave Cookies franchise.