What was the total number of Crave Cookies outlets at the start of 2022?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 9 | 8 | |
| 2023 | 9 | 22 | 13 | |
| 2024 | 22 | 37 | 15 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, at the start of 2022, there was a total of 1 outlet. This total includes both franchised and company-owned stores. Specifically, there were 0 franchised outlets and 1 company-owned outlet at the beginning of 2022.
For a prospective franchisee, this indicates that Crave Cookies was a relatively new franchise system at the beginning of 2022. The growth from 1 total outlet at the start of 2022 to 9 by the end of the year demonstrates rapid expansion. This growth trend may be an appealing factor for new franchisees.
It's important to note that while the total number of outlets increased significantly during 2022, the number of company-owned stores remained stable. The growth was primarily driven by the opening of franchised locations. This suggests a strategic focus on expanding through franchising rather than relying solely on corporate-owned stores.