What was the total number of Crave Cookies franchises operating at the end of 2023?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 9 | 8 | |
| 2023 | 9 | 22 | 13 | |
| 2024 | 22 | 37 | 15 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, at the end of 2023, there were 21 franchised outlets and 1 company-owned outlet, for a total of 22 operating Crave Cookies locations. This indicates a significant growth in the number of franchise locations during that year. Specifically, the number of franchise locations increased from 8 at the start of 2023 to 21 by the end of the year.
For a prospective franchisee, this information demonstrates the growth trajectory of Crave Cookies. The increase in franchise locations suggests that the brand is expanding and gaining traction in the market. This could be a positive indicator for potential franchisees, as it shows that the business model is being adopted by others and that there is potential for success.
It is important to note that while the number of franchise locations increased, the number of company-owned locations remained relatively stable. This suggests that Crave Cookies is primarily focused on expanding through franchising rather than through company-owned stores. A potential franchisee should consider this when evaluating the level of support and resources they might receive from the franchisor, as well as the overall strategic direction of the company.