What was the total net change in Crave Cookies outlets in 2023?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 9 | 8 | |
| 2023 | 9 | 22 | 13 | |
| 2024 | 22 | 37 | 15 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the total net change in outlets during 2023 was 13. This number reflects the difference between the number of outlets at the start of the year (9) and the number at the end of the year (22). This includes both franchised and company-owned stores.
Specifically, for franchised outlets, the net change in 2023 was 13, with the number of franchised outlets increasing from 8 at the beginning of the year to 21 by the end of the year. The number of company-owned outlets remained constant at 1 throughout 2023, resulting in a net change of 0 for company-owned locations.
For a prospective franchisee, this data indicates a significant expansion of the Crave Cookies system in 2023. The growth was entirely driven by franchised locations, suggesting a successful franchise model and increasing brand recognition. However, it is important to note that past performance does not guarantee future results, and prospective franchisees should conduct their own due diligence to assess the viability of the franchise opportunity.