What were the total general and administrative expenses for Crave Cookies?

According to Crave Cookies' 2025 Franchise Disclosure Document, the total general and administrative expenses for the company amounted to $1,033,562. This figure encompasses a range of operational costs, with payroll being the most significant at $553,880, followed by professional fees totaling $291,766. Other notable expenses include computers and software ($71,257), meals and travel ($62,321), and office expenses ($24,431). Depreciation accounted for $10,746, while vehicle-related expenses were $7,683. Utilities cost $6,414, lease expenses were $3,728, and repairs and maintenance amounted to $1,336.

These expenses are crucial for the operational oversight and support functions of Crave Cookies. Payroll covers the salaries and wages of the administrative staff, while professional fees likely include accounting, legal, and consulting services necessary for compliance and strategic planning. Investments in computers, software, and office expenses reflect the technological and infrastructural needs to manage the franchise system efficiently. Costs associated with meals, travel, utilities, lease, repairs, and vehicle maintenance are typical overhead expenses for a business of this nature.

For a prospective franchisee, understanding these expenses is vital as it provides insight into the financial management and resource allocation of Crave Cookies. While franchisees are not directly responsible for these specific expenses at the franchisor level, they indirectly contribute through royalties and fees. A well-managed franchisor, as indicated by controlled general and administrative expenses, can lead to better support, innovation, and brand development, ultimately benefiting the franchisees. Therefore, this information helps potential franchisees assess the financial stability and management effectiveness of Crave Cookies.