What was the total amount of marketing fees Crave Cookies collected in 2022?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
f Operations
Year Ended December 31, 2022 and Period from February 15, 2021 (Inception) through December 31, 2021
| 2022 | 2021 | |
|---|---|---|
| Revenues | 59 | 500000 10 |
| Initial franchise fees | $ 412,792 | $ 10,481 |
| Product sales | 136,327 | *************** |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, the company collected $33,128 in marketing fees during the year 2022. This figure is part of the overall revenue that Crave Cookies Franchising, LLC generated during that year.
For a prospective franchisee, understanding the marketing fees is crucial. These fees are typically used by the franchisor to fund marketing campaigns and advertising efforts to promote the brand. The amount of marketing fees collected can indicate the scale of marketing activities that Crave Cookies undertakes to support its franchisees.
It's important for potential franchisees to inquire about how these marketing funds are used, the types of marketing activities conducted, and the overall marketing strategy of Crave Cookies. Understanding the return on investment from these marketing efforts can help franchisees assess the value they receive for these fees.