Is there a specific department at Crave Cookies Franchising that handles public figure approvals?

According to Crave Cookies's 2025 Franchise Disclosure Document, while there isn't a mention of a specific department dedicated to public figure approvals, any official representation by a public figure must be approved in writing by Crave Cookies Franchising. This indicates that the franchisor maintains control over the use of public figures to promote the brand.

This requirement means that if a franchisee wishes to engage a public figure or brand influencer for local marketing, they must seek and obtain written approval from Crave Cookies Franchising. This ensures that all marketing efforts align with the brand's overall strategy and standards. It also protects the brand from potential misrepresentation or negative associations that could arise from unauthorized endorsements.

Furthermore, Crave Cookies retains the right to use any marketing materials developed by or on behalf of the franchisee. This includes campaigns involving public figures. The franchisee grants Crave Cookies an unlimited, perpetual, royalty-free license for such materials. This clause allows Crave Cookies to leverage successful local campaigns on a broader scale, potentially benefiting the entire franchise system. Franchisees should be aware that their marketing efforts could be adopted and used by the franchisor for the benefit of the entire Crave Cookies system.