Where is Terrene Wear located, where Trent English is President?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Trent English – Chief Marketing and Branding Officer, Crave Cookies Franchising, LLC. Trent English has been our CMO in Holladay, Utah, since 2/2021. Since 5/2019, he has been Managing Member of Crave Cookies, LLC in Midvale, UT. Since 1/2017, he has been President of Terrene Wear in Riverton, UT and from 1/2014 to 1/2018, he served as VP of Sales and Marketing for Handraise in Holladay, UT.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 10)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Trent English, the Chief Marketing and Branding Officer of Crave Cookies Franchising, LLC, is also the President of Terrene Wear. The FDD states that Terrene Wear is located in Riverton, UT. This information is part of Trent English's business experience, as detailed in the document.
This indicates that key personnel at Crave Cookies have outside business interests. While not inherently negative, prospective franchisees should be aware of the commitments and potential conflicts of interest that could arise from the franchisor's leadership team being involved in other ventures. Understanding the time allocation and priorities of key personnel is crucial for assessing the level of support and attention a franchisee might receive.
For a prospective Crave Cookies franchisee, this information highlights the importance of due diligence into the background and commitments of the franchisor's management team. It would be prudent to inquire about how Trent English balances his responsibilities at Crave Cookies with his role at Terrene Wear, and whether this arrangement has any impact on the support and resources available to franchisees.