How does the Crave Cookies table present data on outlet closures?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| State | Year | Outlets at the Start of the Year | Outlets Opened | Outlets Reacquired from Franchisee | Outlets Closed | Outlets Sold to Franchisee | Outlets at End of the Year |
|---|---|---|---|---|---|---|---|
| Utah | 2021 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2022 | 1 | 0 | 0 | 0 | 0 | 1 | |
| 2023 | 1 | 0 | 0 | 0 | 0 | 1 | |
| 2024 | 1 | 0 | 1 | 0 | 0 | 2 | |
| Totals | 2021 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2022 | 1 | 0 | 0 | 0 | 0 | 1 | |
| 2023 | 1 | 0 | 0 | 0 | 0 | 1 | |
| 2024 | 1 | 0 | 0 | 0 | 0 | 2 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Table 3, "Status of Franchised Outlets For Years 2021 to 2024", includes a column for "Outlets Closed." This table provides a year-by-year overview of franchised outlet activity, including the number of outlets that closed during each of the past four years. The table also includes data on the number of outlets at the start of the year, outlets opened, outlets reacquired from a franchisee, outlets sold to a franchisee, and the number of outlets at the end of the year.
Specifically, the excerpt shows data for the state of Utah from 2021 to 2024. In Utah, no Crave Cookies outlets closed during this period. The table shows that Utah had one outlet from 2021-2023. In 2024, one outlet was reacquired from a franchisee, bringing the total to two outlets at the end of 2024.
This information is valuable for prospective franchisees as it provides insight into the historical performance and stability of Crave Cookies franchises. Reviewing closure rates alongside openings and transfers can help assess the overall health and growth of the franchise system. It is important to note that past performance is not necessarily indicative of future results, and prospective franchisees should conduct thorough due diligence, including speaking with current and former franchisees, to gain a comprehensive understanding of the franchise opportunity.