Does the Crave Cookies table differentiate between franchised and company-owned outlet closures?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
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Item 20 OUTLETS AND FRANCHISEE INFORMATION
Table 1 Systemwide Outlet Summary For Years 2021 to 2024
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 8 | 8 | |
| 2023 | 8 | 21 | 13 | |
| 2024 | 21 | 35 | 14 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 1 | 0 | |
| 2024 | 1 | 2 | 1 | |
| Total Outlets | 2021 | 1 | 1 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Table 1, "Systemwide Outlet Summary For Years 2021 to 2024" differentiates between franchised and company-owned outlets. The table provides data on the number of franchised outlets at the start and end of each year, as well as the net change. Similarly, it details the same information for company-owned outlets. This allows a prospective franchisee to see the growth and changes in both sectors of the Crave Cookies business over the past few years.
Specifically, for franchised outlets, the table shows growth from 0 at the start of 2021 to 35 at the end of 2024. For company-owned outlets, the numbers are more stable, starting at 1 in 2021 and ending at 2 in 2024. The net change figures show the annual growth, with franchised outlets increasing by 8 in 2022, 13 in 2023, and 14 in 2024. Company-owned outlets remained constant from 2021-2023, with a net change of 1 in 2024.
This differentiation is important for potential franchisees as it provides insight into the company's expansion strategy. The data suggests a strong focus on franchising as the primary growth model for Crave Cookies, with company-owned stores remaining relatively stable. A franchisee can assess the risk and potential of investing in a franchise by analyzing the growth trends and comparing them to the company-owned performance. This information is valuable for understanding the overall health and direction of the Crave Cookies franchise system.