Does the Crave Cookies System include marketing plans and concepts?

According to Crave Cookies's 2025 Franchise Disclosure Document, the Crave Cookies System includes marketing plans and concepts. The System includes methods, procedures, and standards for developing and operating a Crave Cookies business, plans, specifications, equipment, signage and trade dress for Crave Cookies businesses, particular menu items, beverages, products, and services, the Marks, training programs, business knowledge, marketing plans and concepts, and other mandatory or optional elements as determined by Crave Cookies Franchising from time to time.

Crave Cookies franchisees must have approval from Crave Cookies Franchising for any marketing, advertising, or public relations activities. Franchisees are also required to implement any marketing plans or campaigns determined by Crave Cookies Franchising. Crave Cookies Franchising may use any marketing materials or campaigns developed by the franchisee, with the franchisee granting an unlimited, perpetual, royalty-free license to Crave Cookies Franchising for such use.

Crave Cookies Franchising may establish a Marketing Fund to promote the System at various levels (local, regional, national, and/or international). Franchisees may be required to contribute to this fund. Additionally, franchisees must develop a market introduction plan and obtain Crave Cookies Franchising's approval at least 30 days before opening their business. This indicates that marketing is a structured and integral part of the Crave Cookies franchise system, with both franchisor-led and franchisee-led initiatives subject to franchisor oversight.