Who must supervise the Crave Cookies Business at all times?

According to Crave Cookies's 2025 Franchise Disclosure Document, the Business must be under the supervision of the Principal Executive or a local general manager who has completed Crave Cookies Franchising's training program.

The Principal Executive is the individual with decision-making authority on behalf of the franchisee and must have at least a 10% ownership interest in the franchise. While the Principal Executive doesn't have to manage the day-to-day operations, they must devote substantial time and attention to the business.

If the Principal Executive dies, becomes incapacitated, transfers their interest, or is no longer primarily responsible for the business, the franchisee must promptly designate a new Principal Executive, subject to Crave Cookies Franchising's approval. This ensures that there is always a qualified individual overseeing the Crave Cookies business, maintaining standards, and adhering to the franchise agreement.