Since when has Trent English been the President of Terrene Wear?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Trent English – Chief Marketing and Branding Officer, Crave Cookies Franchising, LLC. Trent English has been our CMO in Holladay, Utah, since 2/2021. Since 5/2019, he has been Managing Member of Crave Cookies, LLC in Midvale, UT. Since 1/2017, he has been President of Terrene Wear in Riverton, UT and from 1/2014 to 1/2018, he served as VP of Sales and Marketing for Handraise in Holladay, UT.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 10)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Trent English has been the President of Terrene Wear since January 2017. He also holds the position of Chief Marketing and Branding Officer for Crave Cookies Franchising, LLC since February 2021, and has been a Managing Member of Crave Cookies, LLC since May 2019.
This indicates that Trent English has significant experience in both marketing/branding and management roles, which could be beneficial to Crave Cookies franchisees. His involvement with Terrene Wear suggests he has experience managing another company simultaneously, potentially bringing a diverse skill set to Crave Cookies.
Prospective franchisees might want to inquire about how Trent English balances his responsibilities between Terrene Wear and Crave Cookies to ensure sufficient attention is given to supporting the franchise system. Understanding the time commitment and focus of key personnel is a crucial aspect of evaluating a franchise opportunity.