Since when has Trent English been the Managing Member of Crave Cookies, LLC?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Trent English – Chief Marketing and Branding Officer, Crave Cookies Franchising, LLC. Trent English has been our CMO in Holladay, Utah, since 2/2021. Since 5/2019, he has been Managing Member of Crave Cookies, LLC in Midvale, UT. Since 1/2017, he has been President of Terrene Wear in Riverton, UT and from 1/2014 to 1/2018, he served as VP of Sales and Marketing for Handraise in Holladay, UT.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 10)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, Trent English has been the Managing Member of Crave Cookies, LLC since May 2019. In addition to his role as Managing Member of Crave Cookies, LLC, Trent English also holds the position of Chief Marketing and Branding Officer for Crave Cookies Franchising, LLC, a role he has held since February 2021.
This indicates that Trent English has significant leadership responsibilities within both Crave Cookies, LLC and Crave Cookies Franchising, LLC. As Managing Member, he likely oversees the operations and strategic direction of Crave Cookies, LLC. As Chief Marketing and Branding Officer, he is responsible for the marketing and branding strategies of the franchising entity.
Prospective franchisees should consider the experience and roles of key personnel like Trent English when evaluating the strength and stability of the Crave Cookies franchise system. Understanding the leadership structure and the involvement of key individuals can provide insights into the franchisor's commitment and expertise.