Since when has Trent English been the CMO of Crave Cookies Franchising, LLC?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Trent English – Chief Marketing and Branding Officer, Crave Cookies Franchising, LLC. Trent English has been our CMO in Holladay, Utah, since 2/2021. Since 5/2019, he has been Managing Member of Crave Cookies, LLC in Midvale, UT. Since 1/2017, he has been President of Terrene Wear in Riverton, UT and from 1/2014 to 1/2018, he served as VP of Sales and Marketing for Handraise in Holladay, UT.
Source: Item 2 — BUSINESS EXPERIENCE (FDD page 10)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, Trent English has held the position of Chief Marketing and Branding Officer (CMO) for Crave Cookies Franchising, LLC since February 2021. The disclosure also notes that since May 2019, Trent English has been the Managing Member of Crave Cookies, LLC, located in Midvale, UT. Additionally, since January 2017, he has been the President of Terrene Wear in Riverton, UT, and from January 2014 to January 2018, he was the VP of Sales and Marketing for Handraise in Holladay, UT.
This information is relevant for prospective franchisees as it provides insight into the experience and background of one of the key leaders within the Crave Cookies franchise system. Knowing that the CMO has been in their role since February 2021 allows potential franchisees to gauge the stability and direction of the company's marketing and branding strategies.
Furthermore, the disclosure of Trent English's other business ventures and past employment provides a broader picture of his professional experience, which may be valuable in assessing his capabilities and contributions to the Crave Cookies brand. This transparency can help franchisees feel more confident in the leadership and management of the franchise.