What were the selling, general, and administrative expenses for Crave Cookies in 2022?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
f Operations
Year Ended December 31, 2022 and Period from February 15, 2021 (Inception) through December 31, 2021
| 2022 | 2021 | |
|---|---|---|
| Revenues | 59 | 500000 10 |
| Initial franchise fees | $ 412,792 | $ 10,481 |
| Product sales | 136,327 | ************************************* |
| Royalties | 110,296 | - |
| Marketing fees | 33,128 | |
| Total revenues | 692,543 | 10,481 |
| Cost of Goods Sold | 226,382 | |
| Gross Profit | 466,161 | 10,481 |
| Operating Expenses | ||
| Selling, general and administrative | 545,997 | 24,806 |
| Deprecatio |
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, the selling, general, and administrative expenses for the company in 2022 were $545,997. This figure is part of the broader financial statements that provide an overview of the company's financial performance during that year. These expenses are a key indicator of the operational costs incurred by Crave Cookies.
Selling, general, and administrative (SG&A) expenses typically include a wide range of costs such as salaries, rent, utilities, marketing, and other overheads necessary to run the business. For a prospective franchisee, understanding the SG&A expenses of the franchisor can offer insights into how efficiently the company is managed and where its resources are being allocated. A high SG&A relative to revenue might suggest inefficiencies or heavy investment in growth, while a lower figure could indicate a lean operation.
It's important for potential Crave Cookies franchisees to consider these expenses in the context of the company's overall financial health and growth strategy. While a specific breakdown of these expenses is not provided in this excerpt, further investigation into the components of SG&A could provide a more detailed understanding of the franchisor's cost structure. This information, combined with other financial metrics, can help franchisees assess the financial stability and potential profitability of investing in a Crave Cookies franchise.