What sales methods are generally prohibited for a Crave Cookies franchisee?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
- 7.2 Compliance with Law. Franchisee and the Business shall comply with all laws and regulations. Franchisee and the Business shall obtain and keep in force all governmental permits and licenses necessary for the Business.
- 7.3 Products, Services, and Methods of Sale. Franchisee shall offer all products and services, and only those products and services, from time to time prescribed by Crave Cookies Franchising in the Manual or otherwise in writing. Franchisee shall make sales only to retail customers, and only at the Location. Unless otherwise approved or required by Crave Cookies Franchising, Franchisee shall not make sales by any other means, including without limitation by wholesale, by delivery, by mail order or over the internet, or at temporary or satellite locations. Franchisee shall provide all products and perform all services in a high-quality manner that meets or exceeds the customer's reasonable expectations and all applicable System Standards.
- 7.4 Menu. Franchisee shall offer all menu items, beverages, and other products and services, and only those menu items, beverages, and other products and services, from time to time prescribed by Crave Cookies Franchising, LLC in the Manual or otherwise in writing.
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees are generally restricted in their sales methods. Unless specifically approved or required by Crave Cookies Franchising, franchisees are limited to making sales only at the physical store location to retail customers.
Specifically, the FDD states that franchisees are prohibited from engaging in sales through wholesale, delivery, mail order, over the internet, or at temporary or satellite locations, unless they receive explicit approval or are required to do so by Crave Cookies Franchising, LLC. A separate section allows for sales at the Location, by off-site catering services, or at temporary event locations (e.g. street festivals). However, sales via delivery by the franchisee, delivery by third-party service, via a food truck, or at satellite locations are not allowed unless approved.
This restriction ensures that Crave Cookies maintains control over its brand and customer experience. It also allows Crave Cookies to manage distribution channels and prevent potential conflicts between franchisees or with the company's own sales efforts. Prospective franchisees should carefully consider these limitations and discuss any desired alternative sales methods with Crave Cookies Franchising during their due diligence process.