What is the role of the 'Principal Executive' for a Crave Cookies franchise?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
s interest in Franchisee. If any information on Attachment 1 changes (which is not a Transfer), Franchisee shall notify Crave Cookies Franchising within 10 days.
- 2.4 Principal Executive. Franchisee agrees that the person designated as the "Principal Executive" on the Summary Page is the executive primarily responsible for the Business and has
decision-making authority on behalf of Franchisee. The Principal Executive must have at least 10% ownership interest in Franchisee. The Principal Executive does not have to serve as a day-to-day general manager of the Business, but the Principal Executive must devote substantial time and attention to the Business. If the Principal Executive dies, becomes incapacitated, transfers his/her interest in Franchisee, or otherwise ceases to be the executive primarily responsible for the Business, Franchisee shall promptly designate a new Principal Executive, subject to Crave Cookies Franchising's reasonable approval.
- 2.5 Guaranty. If Franchisee is an entity, then Franchisee shall have each Owner sign a personal guaranty of Franchisee's obligations to Crave Cookies Franchising, in the form of Attachment 3.
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, the Principal Executive is the person primarily responsible for the Crave Cookies business and has decision-making authority on behalf of the franchisee. The Principal Executive must have at least a 10% ownership interest in the franchise.
While the Principal Executive doesn't have to manage the day-to-day operations, they must devote substantial time and attention to the business. If the Principal Executive dies, becomes incapacitated, transfers their interest, or is no longer the executive primarily responsible, the franchisee must promptly designate a new Principal Executive, subject to Crave Cookies' approval.
The Principal Executive, along with the General Manager if applicable, must complete Crave Cookies' training program to the franchisor's satisfaction at least four weeks before opening the business. Additionally, the Principal Executive is expected to attend all required in-person and remote meetings, including national or regional brand conventions, and cannot miss more than three consecutive required meetings.