Does Crave Cookies require approval of all marketing and advertising initiated by a franchisee?

According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees must have all marketing and advertising approved by Crave Cookies. This requirement applies to any marketing or advertising initiated by the franchisee, ensuring that all promotional materials align with the brand's standards and guidelines.

This stipulation is common in franchising, as franchisors like Crave Cookies seek to maintain a consistent brand image and message across all locations. By controlling marketing and advertising content, Crave Cookies can ensure quality control and prevent franchisees from making misleading or inaccurate claims. This protects both the brand's reputation and the interests of other franchisees.

For a prospective Crave Cookies franchisee, this means that while they have the freedom to market their specific location, they must first submit their plans and materials for approval. This may add an extra step to the marketing process, but it also provides an opportunity to receive feedback and guidance from the franchisor. Franchisees should factor this approval process into their marketing timelines and budgets.