What is the relationship between the Guarantor and the Franchisee in the Crave Cookies franchise agreement?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
| Background Statement: | ("Franchisee") desires to enter into a |
|---|---|
| Franchise Agreement with Crave Cookies Franchising | for the franchise of a Crave Cookies |
| business (the "Franchise Agreement"; capitalized terms | used but not defined in this Guaranty |
| have the meanings given in the Franchise Agreement). | Guarantor owns an equity interest in |
| Franchisee. Guarantor is executing this Guaranty in order | to induce Crave Cookies Franchising |
| to | |
| enter | |
| into | |
| the | |
| Franchise | |
| Agreement. |
Guarantor agrees as follows:
- **1.
Guaranty.** Guarantor hereby unconditionally guarantees to Crave Cookies Franchising and its successors and assigns that Franchisee shall pay and perform every undertaking, agreement and covenant set forth in the Franchise Agreement and further guarantees every other liability and obligation of Franchisee to Crave Cookies Franchising, whether or not contained in the Franchise Agreement.
Guarantor shall render any payment or performance required under the Franchise Agreement or any other agreement between Franchisee and Crave Cookies Franchising upon demand from Crave Cookies Franchising.
Guarantor waives (a) acceptance and notice of acceptance by Crave Cookies Franchising of this Guaranty; (b) notice of demand for payment of any indebtedness or nonperformance of any obligations of Franchisee; (c) protest and notice of default to any party with respect to the indebtedness or nonperformance of any obligations hereby guaranteed; (d) any right Guarantor may have to require that an action be brought against Franchisee or any other person or entity as a condition of liability hereunder; (e) all rights to payments and claims for reimbursement or subrogation which any of the undersigned may have against Franchisee arising as a result of the execution of and performance under this Guaranty by the undersigned; (f) any law which requires that Crave Cookies Franchising make demand upon, assert claims against or collect from Franchisee or any other person or entity (including any other guarantor), foreclose any security interest, sell collateral, exhaust any remedies or take any other action against Franchisee or any other person or entity (including any other guarantor) prior to making any demand upon, collecting from or taking any action against the undersigned with respect to this Guaranty; and (g) any and all other notices and legal or equitable defenses to which Guarantor may be entitled.
- **2.
Confidential Information.** With respect to all Confidential Information Guarantor shall (a) adhere to all security procedures prescribed by Crave Cookies Franchising for maintaining confidentiality, (b) disclose such information to its employees only to the extent necessary for the operation of the Business; (c) not use any such information in any other business or in any manner not specifically authorized or approved in writing by Crave Cookies Franchising, (d) exercise the highest degree of diligence and make every effort to maintain the confidentiality of all such information during and after the term of the Franchise Agreement, (e) not copy or otherwise reproduce any Confidential Information, and (f) promptly report any unauthorized
disclosure or use of Confidential Information. Guarantor acknowledges that all Confidential Information is owned by Crave Cookies Franchising or its affiliates (except for Confidential Information which Crave Cookies Franchising licenses from another person or entity). Guarantor acknowledges that all customer data generated or obtained by Guarantor is Confidential Information belonging to Crave Cookies Franchising. This Section will survive the termination or expiration of the Franchise Agreement indefinitely.
3. Covenants Not to Compete.
- (a) Restriction In Term.
During the term of the Franchise Agreement, Guarantor shall not directly or indirectly have any ownership interest in, lend money or provide financial assistance to, provide any services to, or be employed by, any Competitor.
- (b) Restriction Post Term.
For two years after the Franchise Agreement expires or is terminated for any reason (or, if applicable, for two years after a Transfer by Guarantor), Guarantor shall not directly or indirectly have any ownership interest in, lend money or provide financial assistance to, provide any services to, or be employed by, any Competitor located within five miles of Franchisee's Territory or the territory of any other Crave Cookies business operating on the date of termination or transfer, as applicable.
If the Franchise Agreement is terminated before the Territory is determined, then the area of non-competition will the Development Area and the territory of any other Crave Cookies business operating on the date of termination.
- (c) Interpretation.
Guarantor agrees that each of the foregoing covenants is independent of any other covenant or provision of this Guaranty or the Franchise Agreement.
If all or any portion of the covenants in this Section is held to be unenforceable or unreasonable by any court or arbitrator, then the parties intend that the court or arbitrator modify such restriction to the extent reasonably necessary to protect the legitimate business interests of Crave Cookies Franchising.
Guarantor agrees that the existence of any claim it or Franchisee may have against Crave Cookies Franchising shall not constitute a defense to the enforcement by Crave Cookies Franchising of the covenants of this Section.
If Guarantor fails to comply with the obligations under this Section during the restrictive period, then the restrictive period will be extended an additional day for each day of noncompliance.
- **4.
Modification.** Guarantor agrees that Guarantor's liability hereunder shall not be diminished, relieved or otherwise affected by (a) any amendment of the Franchise Agreement, (b) any extension of time, credit or other indulgence which Crave Cookies Franchising may from time- to-time grant to Franchisee or to any other person or entity, or (c) the acceptance of any partial payment or performance or the compromise or release of any claims.
- **5.
Governing Law; Dispute Resolution.** This Guaranty shall be governed by and construed in accordance with the laws of the state of Utah (without giving effect to its principles of conflicts of law).
The parties agree that any Utah law for the protection of franchisees or business opportunity purchasers will not apply unless its jurisdictional requirements are met independently without reference to this Section 6.
The provisions of Article 17 (Dispute Resolution) of the Franchise Agreement apply to and are incorporated into this Guaranty as if fully set forth herein.
Guarantor shall pay to Crave Cookies Franchising all costs incurred by
Agreed to by: Name: Address: Date: Name: Address: Date: Name: Address:
Crave Cookies Franchising (including reasonable attorney fees) in enforcing this Guaranty. If
multiple Guarantors sign this Guaranty, each will have joint and several liability.
Date:
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the Guarantor has a significant role in ensuring the Franchisee meets their obligations under the Franchise Agreement. The Guarantor owns an equity interest in the Franchisee and is executing the Guaranty to induce Crave Cookies Franchising to enter into the Franchise Agreement. The Guarantor unconditionally guarantees that the Franchisee will pay and perform every undertaking, agreement, and covenant outlined in the Franchise Agreement, as well as any other liabilities or obligations the Franchisee owes to Crave Cookies Franchising. This includes guaranteeing payments and performance upon demand from Crave Cookies Franchising.
The Guarantor waives several rights, including the right to require Crave Cookies Franchising to take action against the Franchisee before pursuing the Guarantor. This means Crave Cookies Franchising can seek payment or performance directly from the Guarantor without first exhausting remedies against the Franchisee. The Guarantor is also bound by confidentiality and non-compete obligations. They must adhere to security procedures for confidential information, use the information only for the business's operation, and not disclose or reproduce it. During the term of the Franchise Agreement, the Guarantor cannot have any ownership interest in, lend money to, provide services to, or be employed by any competitor. After the agreement expires or is terminated, this restriction continues for two years within five miles of the Franchisee's territory or any other Crave Cookies business.
The Guarantor's liability is not affected by any amendments to the Franchise Agreement, extensions of time granted to the Franchisee, or acceptance of partial payments. The Guaranty is governed by Utah law, and any disputes will be resolved according to Article 17 of the Franchise Agreement. The Guarantor is responsible for Crave Cookies Franchising's costs, including attorney fees, in enforcing the Guaranty. If there are multiple Guarantors, they have joint and several liability, meaning each Guarantor is fully responsible for the entire obligation. These stipulations ensure that Crave Cookies Franchising has a secure recourse in case the Franchisee fails to meet their contractual obligations.