What is the registration date for the Crave Cookies principal trademark?

According to Crave Cookies's 2025 Franchise Disclosure Document, the registration date for their principal trademark is January 7, 2025. The document also provides the identification number associated with this trademark, which is 90553897. Crave Cookies owns the trademark and has a federal registration, which grants them legal benefits and rights, including the ability to challenge any inappropriate use or infringement of the trademark by other entities.

For a prospective franchisee, this registration date and identification number confirm that Crave Cookies has taken steps to legally protect its brand. This protection is crucial for maintaining brand consistency and preventing others from capitalizing on the Crave Cookies name and reputation. The franchisor also states that there are no current actions involving their principal trademark.

The FDD states that Crave Cookies will protect the franchisee's right to use the principal trademarks and defend against claims of infringement or unfair competition. Franchisees are obligated to notify Crave Cookies of any identical or confusingly similar trademark use. However, Crave Cookies does not have to take action when notified of these uses or claims. Crave Cookies retains the right to control any administrative or legal proceedings involving the trademark and may require franchisees to modify or discontinue using a trademark at the franchisee's expense.

Crave Cookies also states that they are unaware of any superior prior rights or infringing uses that could materially affect a franchisee's use of the principal trademarks. This statement provides some assurance to franchisees that their use of the Crave Cookies trademark is unlikely to be challenged by third parties. However, franchisees should be aware that Crave Cookies retains significant control over the trademark and its use, and franchisees may be required to make changes at their own expense if necessary.