What does 'we', 'us', or 'our' refer to in the Crave Cookies disclosure document?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
In this disclosure document, "we", "us," or "our" refers to Crave Cookies Franchising, LLC. "You" means the person to whom we grant a franchise. If you are a corporation, limited liability company, or other entity, each owner of the franchise entity must sign our Guaranty and Non-Compete Agreement, which means that all of the franchise agreement's provisions also will apply to your owners.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 8–10)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, the terms "we", "us," or "our" refer to Crave Cookies Franchising, LLC. The document also clarifies that "you" refers to the person or entity to whom Crave Cookies grants a franchise. If the franchisee is a corporation, limited liability company, or other entity, each owner of that entity must sign Crave Cookies' Guaranty and Non-Compete Agreement, making them subject to the franchise agreement's provisions. This definition is crucial for understanding the obligations and rights of both parties throughout the franchise agreement.
This definition is important for prospective franchisees as it clarifies who they are contracting with. Crave Cookies Franchising, LLC is the entity responsible for providing support, training, and the brand's operating system. Franchisees will interact with Crave Cookies Franchising, LLC for various aspects of their business, including purchasing proprietary items. The FDD states that franchisees must purchase proprietary boxes from Crave Cookies Franchising, LLC.
Understanding these definitions is essential for interpreting the entire Franchise Disclosure Document and the franchise agreement. Franchisees should pay close attention to how these terms are used throughout the document to fully grasp their responsibilities and the franchisor's obligations. This level of clarity helps to avoid potential misunderstandings and ensures a more transparent business relationship between Crave Cookies Franchising, LLC and its franchisees.