For what purpose can the franchisee use the licensed business data from Crave Cookies Franchising?

According to Crave Cookies' 2025 Franchise Disclosure Document, all customer data and other non-public data generated by the franchisee's Crave Cookies business is considered confidential information and is exclusively owned by Crave Cookies Franchising. However, Crave Cookies Franchising licenses this data back to the franchisee without charge.

The franchisee is permitted to use this licensed data solely in connection with the operation of their Crave Cookies business. This means the franchisee can leverage the data to understand customer preferences, manage inventory, and improve service delivery within their franchise.

It is important to note that the license is only valid for the term of the Franchise Agreement. Once the agreement expires or is terminated, the franchisee loses the right to use the data, as it remains the exclusive property of Crave Cookies Franchising. This condition ensures that the franchisee can effectively manage and grow their business while adhering to the franchisor's data ownership policies.