Does Crave Cookies have any public figures that recommend the franchise to prospective franchisees?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Crave Cookies Franchising does not use any public figures in its franchise name or symbol, nor do any public figures endorse or recommend the franchise to prospective franchisees.
We occasionally enlist the services of public figures and brand influencers to promote our brand. Any official representation by a public figure must be approved in writing by Crave Cookies Franchising.
Source: Item 18 — PUBLIC FIGURES (FDD page 38)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, Crave Cookies does not utilize public figures in its franchise name or symbol, nor do any public figures endorse or recommend the franchise to prospective franchisees. However, Crave Cookies occasionally uses public figures and brand influencers to promote their brand. Any official representation by a public figure must be approved in writing by Crave Cookies Franchising.
For a prospective franchisee, this means that the brand's reputation is built through other means besides celebrity endorsements. Crave Cookies maintains control over any public representation of the brand, requiring written approval for any official representation by a public figure.
While there are no endorsements, Crave Cookies does reserve the right to enlist public figures and brand influencers to promote the brand. This means that while franchisees cannot use public figures without approval, Crave Cookies may use them to promote the brand as a whole.