Does Crave Cookies provide any training or guidance on working with public figures?

According to Crave Cookies' 2025 Franchise Disclosure Document, while Crave Cookies itself may enlist public figures and brand influencers to promote their brand, the FDD does not explicitly state that Crave Cookies provides training or guidance to franchisees on working with public figures. However, any official representation by a public figure must be approved in writing by Crave Cookies Franchising. This suggests that franchisees need to seek approval from Crave Cookies before engaging public figures for their local marketing efforts.

While there is no specific mention of training on working with public figures, Crave Cookies does provide initial and ongoing training programs. The initial training program is provided to the Principal Executive and up to 2 other team members. Additionally, Crave Cookies may require the Principal Executive and/or any other employees to complete further training programs at any time, with the franchisee bearing the costs for travel and living expenses if the training is held at a location requiring travel.

Given the lack of explicit mention of training on working with public figures, it would be prudent for a prospective Crave Cookies franchisee to inquire directly with the franchisor about any available resources or guidelines on this topic. Understanding the franchisor's expectations and approval processes for engaging public figures will be crucial for franchisees looking to leverage such partnerships for local marketing.