Does Crave Cookies provide a Brand Standards Manual Table of Contents?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
EXHIBIT L
COMPLIANCE, VIOLATIONS AND FEES
Section 1. INITIAL WRITTEN NOTICE
- A. Identification of Infraction:
- I. Crave Cookies Franchising, LLC will identify the specific infraction.
- II. Reference the specific section of the franchise agreement or Brand Standards and Operations Manual that has been violated.
- III. Indicate the severity level of the infraction (Mild, Moderate, Severe).
Source: Item 23 — RECEIPTS (FDD pages 47–194)
What This Means (2025 FDD)
Based on the 2025 Crave Cookies FDD, there is no explicit Brand Standards Manual Table of Contents included within the provided excerpts. However, the Brand Standards and Operations Manual is referenced in Exhibit L, Compliance, Violations and Fees, specifically in Section 1.A.II, which discusses identifying infractions and referencing the specific section of the Brand Standards and Operations Manual that has been violated.
This suggests that Crave Cookies does have a Brand Standards and Operations Manual that franchisees are expected to adhere to. The manual outlines the standards and procedures for operating a Crave Cookies franchise, and violations of these standards can result in penalties. The severity of the infraction (Mild, Moderate, or Severe) will determine the timeframe allowed for correction, as outlined in Section 2.A.II.
Prospective franchisees should inquire with Crave Cookies about the contents of the Brand Standards and Operations Manual during their due diligence. Understanding the specific standards and operational requirements is crucial for assessing the level of compliance required and potential risks of violations. It would be beneficial to review the complete Brand Standards and Operations Manual to fully understand the expectations and obligations of a Crave Cookies franchisee.