Must the proposed assignee and its owners and employees undergo training as Crave Cookies Franchising may require?

According to Crave Cookies' 2025 Franchise Disclosure Document, if a franchisee wishes to transfer their franchise to a new owner, the proposed assignee, along with their owners and employees, must undergo training if Crave Cookies requires it. This is one of the conditions Crave Cookies may impose when granting consent for the transfer.

This requirement ensures that the new management and staff are properly trained in Crave Cookies' operational standards and procedures. This helps maintain consistency and quality across all franchise locations, which is crucial for brand reputation. The training covers various aspects of running the business, from baking the cookies to customer service and adhering to system standards.

For a prospective franchisee, this means that if they decide to sell their Crave Cookies franchise in the future, the potential buyer will need to be prepared to invest time and potentially money in training. This could affect the pool of potential buyers and the speed at which the transfer can be completed. It is also important to note that the transferee will not be required to pay an initial franchise fee.

It is common practice in franchising to require training for new owners and employees during a transfer. This helps to protect the brand and ensure that the new operators are capable of running the business according to the franchisor's standards. Franchisees should discuss the specifics of the transfer process and training requirements with Crave Cookies to fully understand the implications.