What products and services must a Crave Cookies franchisee offer?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
7.3 Products, Services, and Methods of Sale. Franchisee shall offer all products and services, and only those products and services, from time to time prescribed by Crave Cookies Franchising in the Manual or otherwise in writing. Franchisee shall make sales only to retail customers, and only at the Location. Unless otherwise approved or required by Crave Cookies Franchising, Franchisee shall not make sales by any other means, including without limitation by wholesale, by delivery, by mail order or over the internet, or at temporary or satellite locations. Franchisee shall provide all products and perform all services in a high-quality manner that meets or exceeds the customer's reasonable expectations and all applicable System Standards.
- 7.4 Menu. Franchisee shall offer all menu items, beverages, and other products and services, and only those menu items, beverages, and other products and services, from time to time prescribed by Crave Cookies Franchising, LLC in the Manual or otherwise in writing.
- 7.5 Preparation. Franchisee shall follow all recipes prescribed by Crave Cookies Franchising, LLC, including, without limitation, use of all ingredients specified or authorized by Crave Cookies Franchising, LLC, and only such ingredients. Franchisee shall prepare and serve
all food products in a high-quality manner that meets or exceeds the customer's reasonable expectations and all applicable System Standards. Franchisee shall not substitute any recipe prescribed by Crave Cookies Franchising, LLC, unless Franchisee receives express written permission from Crave Cookies Franchising, LLC to make a substitution.
Source: Item 22 — CONTRACTS (FDD page 47)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, franchisees must offer all products and services that Crave Cookies prescribes in the manual or in writing. This includes all menu items, beverages, and other products and services that Crave Cookies designates. Franchisees are explicitly restricted to selling only those approved items.
Crave Cookies franchisees must make sales only to retail customers at the physical location of the store. Unless Crave Cookies approves or requires otherwise, franchisees cannot make sales through other channels such as wholesale, delivery, mail order, over the internet, or at temporary locations. This ensures that the brand maintains control over its distribution channels and customer experience.
Furthermore, Crave Cookies requires that all products are prepared following the franchisor's recipes, using only specified or authorized ingredients. Franchisees must maintain high-quality standards in both product preparation and service, meeting or exceeding customer expectations and adhering to all System Standards. Substitutions to recipes are not allowed without express written permission from Crave Cookies, ensuring consistency across all franchise locations.