Is the principal trademark licensed to Crave Cookies franchisees owned by the franchisor?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
Principal Trademark
The following is the principal trademark that we license to you. This trademark is owned by us. We do have a federal registration for our principal trademark. Therefore, our trademark has many legal benefits and rights as a federally registered trademark. If another entity inappropriately uses our trademark or infringes upon it, we have the right to challenge it.
[Item 13: TRADEMARKS]
| Trademark | Registration Date | Identification Number |
|---|---|---|
| 01/07/2025 | 90553897 |
Source: Item 13 — TRADEMARKS (FDD pages 31–32)
What This Means (2025 FDD)
According to Crave Cookies's 2025 Franchise Disclosure Document, the principal trademark that is licensed to franchisees is owned by the franchisor. The document specifies that Crave Cookies has a federal registration for its principal trademark, which provides legal benefits and rights. This registration allows Crave Cookies to challenge any inappropriate use or infringement of the trademark by other entities. The registration date for the trademark is 01/07/2025, and the identification number is 90553897.
Crave Cookies assures franchisees that it will protect their right to use the principal trademarks and defend against claims of infringement or unfair competition. Franchisees are obligated to notify Crave Cookies of any identical or confusingly similar trademark use or claims. However, Crave Cookies is not required to take affirmative action upon notification but retains the right to control any administrative proceedings or litigation involving the trademark.
However, Crave Cookies retains the right to require franchisees to modify or discontinue using a trademark at the franchisee's expense. Crave Cookies also states that it is unaware of any superior prior rights or infringing uses that could materially affect a franchisee's use of the principal trademarks. This provides some assurance that franchisees should be able to use the trademarks without legal challenges.