Must the Principal Executive attend the Crave Cookies training program?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
reated by the franchisor/corporate.
There is no fee for up to 3 people to attend training, Principal Executive must attend and up to 2 additional team members. You must pay the travel and living expenses of your employees or managers attending training.
You must attend training. You may send any additional persons to training that you want (up to the maximum described above). You must complete training to our satisfaction at least four weeks before opening your business. You will be required to pass a test which evaluates your understanding for the content and franchise operating content as covered in the training program. Should you fail to pass the test or complete the initial training, we have the right to terminate the franchise agreement with no refund of the initial franchise fee.
Your business must at all times be under your supervision or under the supervision of a local general manager who has completed our training program. If you need to send a new general manager to our training program, we will charge a fee, which is currently $250 per person, per day. Otherwise, we do not currently require additional training programs or refresher cour
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 22–29)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, the Principal Executive must attend the initial training program. The FDD states that up to three people can attend the training, but it specifically notes that the Principal Executive is required to be one of those attendees. Additionally, the franchisee themselves must attend the training.
Crave Cookies also allows up to two additional team members to attend the training program. However, the franchisee is responsible for covering the travel and living expenses for any employees or managers who attend. The training is conducted remotely, at a corporate location, and at the franchisee's location. There is no fee for up to 3 people to attend training, Principal Executive must attend and up to 2 additional team members.
The training program must be completed to Crave Cookies' satisfaction at least four weeks before the store opens. Franchisees are also required to pass a test that evaluates their understanding of the content covered in the training program. Failing the test or not completing the initial training gives Crave Cookies the right to terminate the franchise agreement, without refunding the initial franchise fee.
If a new general manager needs to be sent to the training program, Crave Cookies charges a fee of $250 per person, per day. While additional training programs or refresher courses are not currently required, Crave Cookies retains the right to implement them in the future.