What are the potential limitations of using the Crave Cookies table to assess franchise performance?
Crave_Cookies Franchise · 2025 FDDAnswer from 2025 FDD Document
Table 1 Systemwide Outlet Summary For Years 2021 to 2024
Table 2 Transfers of Outlets from Franchisees to New Owners (other than the Franchisor) For Years 2021 to 2024
Table 3 Status of Franchised Outlets For Years 2021 to 2024
Table 4 Status of Company-Owned Outlets For Years 2021 to 2024
Table 5 Projected Openings As Of December 31, 2025
In some instances, current and former franchisees sign provisions restricting their ability to speak only about their experience with Crave Cookies Franchising, LLC. You may wish to speak with current and former franchisees, but be aware that not all such franchisees will be able to communicate with you.
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 41–47)
What This Means (2025 FDD)
According to Crave Cookies' 2025 Franchise Disclosure Document, several tables provide data regarding franchise performance. Table 1 shows the systemwide outlet summary for 2021 to 2024. Table 2 details the transfers of outlets from franchisees to new owners for the same period. Table 3 shows the status of franchised outlets, and Table 4 shows the status of company-owned outlets for 2021-2024. Table 5 shows projected openings as of December 31, 2025.
However, these tables may have limitations when assessing franchise performance. The tables focus on outlet numbers, transfers, and projected openings, but they do not provide financial performance representations. A prospective franchisee cannot determine potential revenue, expenses, or profitability based solely on this data. The tables also do not reflect reasons for outlet closures or transfers, which could be critical in evaluating the health of the franchise system.
Furthermore, the FDD indicates that franchisees may sign confidentiality clauses, which could restrict their ability to openly discuss their experiences with Crave Cookies. This could limit a potential franchisee's ability to gather comprehensive information about the franchise's performance from current and former franchisees. Therefore, while the tables offer some insight into the growth and changes within the Crave Cookies system, they should be supplemented with additional due diligence, including speaking with current franchisees (if possible) and requesting further financial information from the franchisor.